World Travel and Tourism Council(WTTC)

• The WTTC was officially established in 1990.
• The WTTC is headquartered in London, UK.
• It is a Non-profit, non-governmental.
• The World Travel & Tourism Council (WTTC) is a forum for the travel and tourism industry.
• It is made up of members from the global business community and works with governments to raise awareness about the travel and tourism industry.
• It is known for being the only forum to represent the private sector in all parts of the industry worldwide.
• Its activities include research on the economic and social impact of the industry and its organisation of global and regional summits focused on issues and developments relevant to the industry.

                                                 HISTORY OF WTTC

• WTTC began in the 1980s with a group of business executives led by former American Express CEO James D. Robinson III.
• The group was formed to discuss the travel and tourism industry and the need for more data relating to the importance of what some believed was a non-essential industry.
• Discussions led to the first meeting of the WTTC in Paris, France in 1989. 
• The first meeting included a speech by former United States Secretary of State Henry Kissinger who suggested that the travel and tourism industry was not widely recognized due to its not having any organisation or structure.
• The WTTC was officially established in 1990.
• The first annual general meeting took place in Washington, DC, in 1991, at which time the council was composed of 32 members.
• These initial members agreed on the need for a common effort to promote awareness of the economic contribution made by the travel and tourism industry. 
• The founding members provided investment and support to produce economic data that could demonstrate the importance of the industry. 
• They shared an interest in ensuring greater interest from governments and policy-makers in order to ensure the success of travel and tourism.
• It began releasing tourism impact information around 1993 working with Wharton Econometric Forecasting Associates to develop the data.
• WTTC formed a group known as the Tourism Satellite Account (TSA) to compile and release the data.
• TSA was recognized by the United Nations Statistical Commission in 1999.
• During the 1990s, the WTTC expanded the activities of the council to include education and training, air transport liberalisation, taxation, and sustainable development.
• The new activities led to the creation of the World Travel & Tourism Human Resources Centre in Vancouver and the World Travel & Tourism Taxation Policy Centre in the United States.
• In 1997, the WTTC organised the first Global Travel and Tourism Summit in Vilamoura, Portugal.
• Membership in the organisation reached 100 the same year.
• In 2013, the WTTC created the Hotel Carbon Measurement Initiative(HCMI) in partnership with the InternationalTourism Partnership.

                         ORGANISATION STRUCTURE AND MEMBERSHIP

• The staffs are led by the president and CEO of WTTC.
• Seven directors head the different sections of the organisation. 
• WTTC members are the chief executives, presidents, or chairs of companies from different sectors and regions within the travel and tourism industry.
• Its members include over 200 CEOs, Chairpersons and presidents of the world’s leading Tourism companies from across the world from different segments of tourism such as hotel, cruise, car rental, cruise operator, travel agent.                  
• The members make about 30 percent of the total turnover in the industry.
• It also has a category for companies that provide services to the industry, referred to as Industry Partnership.

Associate Membership will include:

• Opportunity to attend the annual Global Summit (as the most important Travel & Tourism event of the year, the Global Summit is invitation only).
• Participate in a special Associate track at the annual Global Summit to enable networking and maximizing business opportunities.
• Participation in the forthcoming online Associate Member Community.
• Access to WTTC’s globally respected research, including the annual Economic Impact Reports which include data of 185 countries.
• Access to WTTC thought-leadership reports and policy papers including best practices for decision-making on topics including sustainability and climate and environment action.
• Entry to WTTC’s regional Travel & Tourism events.
• Access to online content including interviews of high profile leaders.
• SME membership costs $4,000 per year; an early-bird, $3,500 fee is being offered to members who sign up before 2020.

Destination Partner category: the newest member classification - amplifies the voice of major national tourism organisations and destination management organisations from across the globe, and will serve to tackle issues within the tourism sector such as overcrowding and crisis preparedness.

Current and past presidents

Year	President
1990 - 2001	Geoffrey Lipman
2001 - 2010	Jean-Claude Baumgarten
2010 - 2017	David P. Scowsill
2017 - present	Gloria Guevara Manzo

 

                                                        ACTIVITIES OF WTTC

a.      Research:

·  The WTTC performs and publishes research in conjunction with Oxford Economics on the economic and social impact of the travel and tourism industry.

·  The foundation of the WTTC's research activity is a set of annually produced Travel & Tourism Economic Impact Reports.

·  These include a global report as well as 24 regional and 184 country reports.

·   The reports calculate the economic impact of the industry including the direct and total GDP impacts, direct and indirect employment, investment, and exports.

·    Using models based on Tourism Satellite Accounting, the council reports one year and ten year forecasts for these impacts.

· This research is used by major publications including Forbes and Bloomberg News.

· It also supplies country indicators for the Travel and Tourism Competitiveness Report, a report published by the World Economic Forum that ranks selected nations according to the Travel and Tourism Competitiveness Index.

b.       Summits:

·  The WTTC organises a global summit each year, usually held in April, with a regional summit held sometime in the third quarter, with up to 1,000 individuals attending each year with invitation-only.

c.       Awards:

· International jury of experts mainly from WTTC found in 1993, the annual World Travel Awards.

·  In 2004 the WTTC took over the Tourism for Tomorrow Awards.

·  These awards were initially created by the Federation of Tour Operators in 1989 and taken over by British Airways in 1992.

·  The Tourism for Tomorrow Awards are awarded in several categories to encourage and acknowledge developments in sustainable tourism.

Source: WTTC